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Search engines and directories like google and
yahoo account for nearly 90% of Internet traffic. The vast majority
of internet users therefore are searching for specific information
or for specific products and services. With millions of people in
the UK alone using search engines daily, catching even a tiny
fraction of this traffic will have a great impact on the success of
your website. Getting this traffic to arrive at your site is not the
whole story. Once on your site it is imperative that this traffic
converts to sales or the consumption of whatever information you
wish them to see. How to achieve both should be the number one
priority of all commercial website.
We have extensive experience in achieving both objectives and offer
a range of services to assist in doing so. There is unfortunately no
silver bullet. Often tinkering with one or two elements will have
little effect if other features of you site are problematic. For
this reason we find that our site investigation report can be
invaluable when addressing the long term performance of a site. The
report is a full investigation of your website that analyses a wide
spread of features including design, code style, standards
compliance, navigation as well as broader structural factors such as
how you website and database are set up. For thorough implementation
of changes to a site, we use the report as a basis for a program of
amendments dealing with problem areas highlighted in it.
It should be noted that some SEO issues that a website suffers from
may not by amendable. These can include issues where the structure
of the site is a fault, for example the site is made entirely as a
flash animation.
Search Engine Optimisation (SEO)
Prices:
Apart from our fixed price consultancy reports the amount of
optimisation that your site requires will determine the cost of
improvements.
For documented investigations:
- search engine and technical website reports start from £120*
*Cost depends on the size and nature of the site.
All other SEO services, such as work to improve a website's
performance, are charged on a per hour basis (£12ph). For further
information on the subject, please email using the details shown on
our Contact Us page.
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